Engage. Expand. Elevate Your Game.

Your game deserves the best version of itself

Early plays reveal what spreadsheets can’t: what delights, what drags, and what just doesn’t click.

We help you refine your mechanics through real-world playtests with varied groups — catching balance issues, hidden friction, and opportunities for improvement.
We also test alternate themes to see what resonates most, so your game connects with the right audience from the start.

You bring the vision — we help sharpen the experience.

We play your game. We reinvent your universe. We get real players feedback.

And we link with our groups of players to get their views on your game. Through their feedback, we fine-tune your mechanics and universe to drive the appeal of your game.

Your theme matters. Meet your audience's preferences.

We all have themes that speak to us and others that don’t. When the time comes to pick a new unknown game from a shelf, most players will be attracted by the theme and artwork before they even look at the object of the game.

Let’s make sure your box gets picked up first!

"An absolute gem, but I can’t get people to play it because they hear ‘19th century Afghan politics’ and check out." — [Reddit /r/boardgames]

Why? The game is thematically deep and historically rich, but its setting is obscure to most casual players.

Impact? Despite stunning production and design, many players overlook it assuming it's too academic or dry — reducing its mainstream adoption.

"The art and theme are straight out of a black metal album — which is amazing to some, but repellent to most." — [BGG user comment]

Why? A gritty, grotesque horror-fantasy theme with aggressively niche visual design.

Impact? Strong cult following, but most retailers, reviewers, and casual players won’t touch it. A more accessible dark fantasy theme could have opened it to a broader crowd.

"It’s a brilliant design, but it looks like a NASA training tool and plays like one too." — [BoardGameGeek]

Why? Ultra-hard science and complex, real-world orbital mechanics dominate the game.

Impact? Even players who love deep strategy often feel alienated by the overly technical presentation. A more stylized or sci-fi-leaning theme could have widened interest without losing depth.