Your crowdfunding campaign is the first and often only chance you get to convince potential backers to fund your game.
In a space jammed with competition, words sell the vision as much as art and mechanics.
We build with you your next crowdfunding event and use our expertise to make it a success.
Most people won’t watch a full video or scroll endlessly. Good copy quickly answers: “What kind of game is this?” “Why is it different?” “Will I enjoy this?” If you can’t clearly say it in one or two sentences, you’ll lose interest fast.
You’re not just selling cardboard — you're offering an experience. Great copy immerses people in the theme, evokes adventure, competition, or creativity, and helps them picture playing it with friends. “Build your pirate crew, betray your allies, and claim the treasure before the curse claims you!” — A line like this creates excitement beyond just "a 2–4 player card game."
Backers need reassurance: Will I enjoy this? Will the creators deliver? Does the game actually work? Clear, confident, and transparent copy builds credibility — especially when paired with solid rulebook previews, playthroughs, and stretch goal explanations.
Strategic use of calls to action, benefits over features, and urgency directly affects backer behavior. You’re guiding people through the page, answering objections, and encouraging them to hit “Back This Project.”
No matter which game you wanna fund, you’ll need to put significant effort in your campaign to attract your audience.
Don’t waste your efforts and get your campaigns rewarded with success!
